你以为水火不容的耐克和阿迪，有钱也得一起挣（看似死对头的耐克与阿迪，为了赚钱照样联手）

Analyzing coopetition dynamics

I see a clear example of coopetition here: these companies compete in the consumer market but also share contract manufacturers and logistics. They both collaborate with Foot Locker, although Nike has recently shifted towards direct-to-consumer approaches. In 2019, they co-signed a letter opposing tariffs on footwear made in China. They’re also members of the Sustainable Apparel Coalition, involved in climate pledges, and co-locate stores in outlet malls for rent synergy. I’ll craft a concise analysis and propose formats like a Douyin script or WeChat article outline.